I wrote to the Tractor Supply board today. Here is what I sent. Even if you've only ever bought one thing there, I encourage you to write, as a customer.
And I think Tractor Supply is going to find that the culture warriors who they're kowtowing to were not their customer base to begin with. Many have never seen the inside of the store.
Meanwhile there were plenty of people of color and rural queer folk who absolutely were spending money there.