RidgewayGirl: Oh, come on. People in rural areas aren't really that invested in the weather or environment. /s

Fuck. This one's going to sting, but add another company to our boycott list. x.com/TractorSuppl...

x.comx.com

Here's their statement if you don't want to go over to Twitter

I guess they don't think any of their customers are non-white or a part of the LGBTQ community?

Or women

Or know that climate change is real.

Oh, come on. People in rural areas aren't really that invested in the weather or environment. /s

Honestly this is the part that really flummoxed me. They want to focus on what’s important to rural customers, but emissions and climate aren’t? That protecting the VERY THING that helps ag flourish has become a political football is baffling to me.

(The rest of it is disgustingly too, I don’t mean to downplay it, but almost every facet of actual rural life depends on climate. Not just the crops but insect populations and pollinators, erosion and soil depletion… like. Shouldn’t that be a #1 concern for EVERYONE?)

Never underestimate how absolutely warped ideology can make people.

Maybe their main customer base is white guys who drive big pick-ups that never get dirty?

A right-wing kook started this on purpose the other week, same as Bud Light had their issue with trans rep in their ads.

(Featuring some of the usual suspects. nz.news.yahoo.com/tractor-supp...)

Tractor Supply abandons DEI and climate goalsnz.news.yahoo.com Home improvement and agriculture chain store Tractor Supply is eliminating its diversity, equity and inclusion (DEI) programs and climate goals after weeks of conservative backlash. In a statement rel...

Glad to see corporations are not interested in going spines anytime soon.

I should mention just for the record that the bud light thing wasn't even about an add Bud ran, even though that was the narrative. It was about a brand partnership spot on one trans person's Instagram. They had to seek it out to see it to be mad about it.

Feels like these days that's the thought process of every right wing reactionary - specifically scouring the world for things to be mad at.

Thanks, Nome; I appreciate the clarification!

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