The cultural gap between people engaged with social video and people who aren't is unbelievable. I've never seen this man in my life. Hundreds of millions of views. There are gazillions of him.
"Extremely online" text posters on Twitter or here are, in fact, clustered in an extremely isolated and out of touch corner of the web. Maybe that makes them even more online than normal folks, in a sense. Whatever the case, you'll see TikToks pop up on Twitter *ages* after they first went viral.
there's a genuinely interesting sort of lateral function and passing around of information and pop culture; twitter for the longest time (and often still is) the First place to get the news, especially in crisis events. used to be top for pop culture too, but that shifted...
...and now tiktok has taken the lead there, with twitch and youtube adjacent to it (the latter with the longest tail but no longer the big Immediate Hit) factor. and meanwhile, frequent subjects of discourse are often still *years* behind tumblr, filtering from there to twitter to tiktok.
lotta Format Is Function here. tumblr is one of the best for longform written material, so it was ideal in the new waves of discourse mines post the big days of PHPbb forums. twitter is perfect for Headlines From Breaking News. and tiktok is ideal as pop culture thanks to video + music licenses.
(music license aspect can't be underrated; giving tons of people outlets to actually use a shitload of songs for making their own media without immediately getting DMCAed like they would everywhere else is fucking *huge*)
addendum: that twitter is still basically The place for news feels like it's a big part of how people break their brains on thinking the posting there is world altering shit and the most important social network. whatsapp matters much more but gets discussed basically never
One of my favorite things to do is listen to music I like and noodle along with the piano to it, and I'd love to stream that.. but as I can tell it still simply Can't Be Done without absolute mountains of labor and money.
can't even do it as ephemeral 'this video will be deleted afterwards' livestream only stuff elsewhere cuz it's entirely likely to get your channel banned completely. shit sucks.
yeah I pay like $10 a month for a generic no-strikes background music service and I'll sometime try to do it with that... but oh my gaawwwdddd does that muzak suck!
