it's fucked because they did this because they want people to pay for the engagement but 1. creatives are what made social media appealing in the first place 2. creatives can't afford to pay for engagement and 3. Promoted posts turn creative work into toxic waste in the eyes of potential new fans
you know how last names used to just be a modifier that said something about the person? Like Sara Short or Mike Butcher. Do you think that happened to the dick sucking guy?