GOLIKEHELLMACHINE: peak 2024 story, the rotting zombie of a dead company murdered by private equity uses generative AI to make an awful branding movie about the origin story for a company that has not existed in any recognizable way in many years

peak 2024 story, the rotting zombie of a dead company murdered by private equity uses generative AI to make an awful branding movie about the origin story for a company that has not existed in any recognizable way in many years

Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifying

Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifyingwww.engadget.com Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifyingThis article originally appeared on Engadget at…

i have no special love for the former conglomerate known as toys r us, but there’s something that’s just kind of hilariously ghoulish and nihilistic about all of this

Herman Cain's Twitter feed redux

I always pictured the Herman Cain tweets being done completely ‘Weekend At Bernies’ style for the final bit of juice. God 2020 was a mind fuck.

So did I!! I couldn't help myself. It was one of the most cynical and ghoulish things I've ever seen. Especially when the account started tweeting antivaxxer stuff omg.

It's like a Pet Sematary thing, it's just an abomination. A hollow shell of its former self, without a hint of a soul.

I do! It was not perfect, but with toy stores you either get corporate or Faust the demonic dollmaker and his haunted house of nightmares. It was just, IDK, fun to browse. Free of the grip of beige, brown, and dour gray. Little neon in the video games section.

I think AI also created their sign over Macy's. An AI program that loves TIG OL' BIDDIES!!

AI hype has gotten bad enough to make me miss the metaverse

AI hype has gotten bad enough to make me miss the meatverse

I don’t wanna grow up, ‘cus maybe if I did I’d be constantly subjected to the horrors of late-stage capitalism.

The fact that this was at Cannes and isn't a real ad tells you that this was produced and promoted by the creative agency, trying to show off how "innovative" they are. They probably couldn't have convinced an active brand to agree to do this, so they picked a dead one.

Man...

don't know how to feel that the biggest toy store chain left is essentially B&N

it’s probably AMZ tbh

oh I meant brick and mortar, I'm sure it's amz otherwise

No, it'd have to be Walmart or Target. Something big box that also happens to sell toys

lol waitll you see what sears is doing

also this isn't a joke

Thats goddamn stupid and manipulative I miss the hell outta toys r us’ Lego and special figures sections That was where I got my surfing batman- I was listening to one of my favorite flop house podcast episodes at that moment too: drive angry Sorry for My Proust monologue

And doesn't even tell the story! It's just "He had a dream" and like what, did he invent the concept of a toy store? Because I don't think he did but whatever he did do is never stated

They're still in Canada! I'll see myself out...

The boy turning his head at various points: that isn't human movement. That's a T. Rex turning its gaze to you. That's a faerie tripping balls. Human heads and necks just don't move like that.

CAN'T SLEEP GEOFFREY'S GONNA EAT ME

Toys R' Us Canada, at least, continues to operate about 80 full-sized stores? The brand exists in a meaningful way; just not in the US.

my son used to say to our sitter could you take me to toys for us - its on golf road

Well when you put it that way...

The guy's name *was* Lazarus ...

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