One of the things about the classic DC bullet was that it not only looked great on it own, but it was designed to be cropped, to be positioned in a way that it bled off the corner of the covers.
I don't know how Milton Glaser came up with that, but I can't recall another logo that did the same...
...and it anchors the bullet, logo and other trade dress in a really effective way. DC's other circular logos often look good on their own but don't have this particular strength.
It was a good logo.
There were other times it was used fully, and it looked great then, too. Different angle of rotation here, though. I wonder if Glaser intended that, too.
I also loved this DC letterhead design, also by Glaser. This is the back of it, so the heroes showed through the paper on the front, where the bullet was of course solid.
Note that the heroes here are reversed -- Robin's R is on the wrong side, Superman's S is flopped, etc. They're meant to be seen faintly through the front side.
I think the heroes here are stacked theoretically in order of sturdiness (with Wonder Woman up top because it would be rude to stand on a lady), but if so, Aquaman should really be between Captain Marvel and Batman, I'd think.
I’m getting flashbacks of the rejection letters I got in the 80s that were on this paper. As a teenager I had a pipe dream of being a comic-book writer, and sent DC a bunch of terrible scripts. (Though Dick Giordano did scribble a supportive handwritten note on one of them.)
I don't like the way they try to give a nod to three fonts in two letters. It just looks jumbled.
But I like it more than 1940's, with all that empty space.
I feel like the only person on Earth-0 who enjoyed the "edge-on view of disc" logo as the best possible update of the classic, and they what? Axed that when the nu52 died?
Is there a better logo? For comics, I mean. Has anyone even come close?
I've seen this logo in academic design settings alongside Coca-Cola, Apple, and McDonalds.
