Not de-Ba'athification. The opposite actually, though people who had a clue did advise that tack.
Paul Bremer not being a household name of scorn is a societal failing.
pfiffner.gmu.edu/files/pdfs/A...
He was the main character for a bit after trying to argue the realignment of US political parties in the 60s/70s wasn't because of racism, but monopolies and then generally being a douchecanoe to people calling him on it.
Never heard of him before, but apparently he's this obtuse all the time.