Simply because I will happily use any mention of Ford as an excuse to say this: a major reason he got into carmaking was because he really, REALLY hated horses
He's gotta juice the fraud machine.
What will he announce as part of The Plan? Teleportation? Time travel? Cold fusion?
Doesn't need to be believable or even scientifically possible, just needs to generate new vibes for the rubes
Musk: It's a chair with a flamethrower on the seat!
Everyone: Why would I need? Wouldn't that just burn me when I sit do-
Musk: It will cost 200m to make, we will charge you 50K to buy, we will make 14Tri in profits through massive sales.
Later: BurnChair explodes in the wrong way when you sit do-